When history is made – a debentures and boxes campaign for Twickenham’s then new South Stand. My creative director wanted to take the reader to the heart of the game and imagine never missing another big moment in rugby history. This involved some challenging image retouching (such as extending the crowd in the background), as did the billboard and press campaign for the Powergen Cup Final in 2005. I was involved in the photo shoot for this and am actually also in the shot. Some of the rugby boots didn’t fit the models, so we photographed them next to their feet and I had to put them onto their feet in Photoshop. Click or tap on each of the images below to read more about the campaign successes.